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亿万富翁娱乐城 Brand
Welcome to our 亿万富翁娱乐城 Brand web page - here you will find a quick reference guide on our logos, our fonts and colours. These elements are our visual identity and by working together to maintain these, our brand is stronger.
亿万富翁娱乐城 underwent a brand refresh to create a brand that unifies and represents the University it to its many audiences in the most compelling and consistent manner.
Have a query about 亿万富翁娱乐城 Branding or require approval on 亿万富翁娱乐城 artwork?
亿万富翁娱乐城 Brand guidance & information
The 亿万富翁娱乐城鈥檚 logo is our corporate identity and should be used on all communications representing the University. It is a brand which unifies the University, representing it to its many audiences in the most compelling and consistent manner. There are two official 亿万富翁娱乐城 corporate logos. A horizontal logo and a stacked option.
Master logo
Our master 亿万富翁娱乐城 logo is the horizontal option. It uses both the 亿万富翁娱乐城 Modern Green and the 亿万富翁娱乐城 Green colour as shown here. Please ensure to use this logo on a white background where possible as it is preferred logo to be used when space or size is not restricted.
Stacked logo
The stacked option works well when available space is an issue, and allows the University to be clearly signified without compromising legibility. The preferred and recommended colour choice is the two colour option, but we have a one colour logo option available where the two colour is not an option.
Please ensure to use the 亿万富翁娱乐城 logo on a white background where possible.
All our 亿万富翁娱乐城 Brand resources are available to 亿万富翁娱乐城 Staff via the .
Non 亿万富翁娱乐城 Staff can download a copy of the 亿万富翁娱乐城 Brand Guidelines for further information on logo variations, clearance and application. To request a 亿万富翁娱乐城 logo, please contact the 亿万富翁娱乐城 Brand Officer.
Our type plays an important role in expressing the University's many needs - from sophisticated to more expressive applications.
Heritage
Saol is an interpretation of a traditional style but drawn with present-day needs in mind. The font offers modern conveniences that the 19th-century families did not: a wide range of weights, broad language support, and a set of opulent swash italic caps. Saol is chosen as 亿万富翁娱乐城's serif font and paired with modern sans fonts. It is used for larger to small headings across printed and even digital applications.
Modern
Inter is a free and open source font family. Inter is a typeface specially designed for user interfaces with a focus on high legibility of small-to-medium sized text on computer screens. The family features a tall x-height to aid in readability of mixed-case and lower-case text.
Spirit
Formula Condensed has been chosen to express the pioneering spirit of the University. This spirit remains true today as we continue to be agile in responding to challenges and proactive in generating innovative solutions both inside and outside the lecture theatre. This is a quality we want to hold on to as we enter a more established era for the University as it is necessary to future proof our success.
Alternative fonts
Saol / Cormorant Garamond
Inter / Helvetica
Formula / Roboto Condensed
All our 亿万富翁娱乐城 Brand resources are available to 亿万富翁娱乐城 Staff via the .
Non 亿万富翁娱乐城 Staff can download a copy of the 亿万富翁娱乐城 Brand Guidelines for further information on our fonts.
Primary Colours
Inspired by our original crest, our campus and our county. We share a selection of greens as our primary colour palette. We are green.
Carefully applied brand colours will impart a consistent look and feel to all 亿万富翁娱乐城 communications and touch points. Our brand鈥檚 primary colour is 亿万富翁娱乐城 Green which is an integral part of the identity system. It is supported by 亿万富翁娱乐城 Modern Green and 亿万富翁娱乐城 Heritage Green. Both act to complement our core colour and give extra depth to all our branded communications. Please avoid using tints as this will dilute the brand impact.
亿万富翁娱乐城 Green is our core colour supported by our Heritage Green student-facing applications or for official branded applications.
亿万富翁娱乐城 Green
Pantone 7729 CP
CMYK 95.0.75.65
RGB 0.88.68
HEX 005335
亿万富翁娱乐城 Modern Green
Pantone 354 CP
CMYK 95.0.100.0
RGB 0.177.64
HEX 00B140
亿万富翁娱乐城 Heritage Green
Pantone 3308 CP
CMYK 94.28.74.73
RGB 3.70.56
HEX 003726
Non 亿万富翁娱乐城 Staff can download the 亿万富翁娱乐城 Brand guidelines for further information about colour application.
All our 亿万富翁娱乐城 Brand resources are available to 亿万富翁娱乐城 Staff via the .
Photography is central to our identity. Our images depict student life, the green campus and the various faculties.
University moments
University moments are about our students and capturing this shared experience of studying at 亿万富翁娱乐城.
Green campus
We can use the unique architecture and green campus as a dynamic architectural backdrop.
Stock photography
When stock photography is required, choose the photography which reflects our brand essence (see 亿万富翁娱乐城 Brand Guidelines for further guidance). Stock photography is a last resort only when the University image library cannot provide a suitable alternative.
All our 亿万富翁娱乐城 Brand resources are available to 亿万富翁娱乐城 Staff, including an image library of GDPR compliant images, via our .
Non 亿万富翁娱乐城 Staff can download a copy of the 亿万富翁娱乐城 Brand Guidelines for further information on images.